Agenda Setting Theory – Origin, Types and Limitations
Agenda setting describes a very powerful influence of the media – the ability to tell us what issues are important. In the 1970s Maxwell McCombs and Donald Shaw took a…
Indian Federation of Working Journalists (IFWJ)
This is one of largest journalist organizations in the world. It was founded in New Delhi on 28 October 1950. Indian Federation of Working Journalists is the first trade union…
What is Nut Graph in Journalism?
The term nut graph is a derivative of the expression ‘in a nutshell’ combined with the word paragraph (graph). It refers to the paragraph that expresses the main idea of…
The Indian Newspaper Society
Various organisations, institutes or unions within media help to safeguard the journalists and media houses. One such organisation is Indian Newspapers Society. It is an organization which plays a major…
Helical Model of Communication
Frank Dance proposed a communication model inspired by a helix in 1967, known as Helical Model of Communication. A helix is a three dimensional spring like curve in the shape…
Values and Ethics of Journalism
Law is imposed on journalists by the government of a nation similar to how it is imposed on all the citizens of the nation. Laws like defamation, contempt of court,…
Indian Society of Advertisers (ISA)
The Indian Society of Advertisers (ISA) was formed in 1952 and represents the interests of organizations involved in the Indian advertising, marketing, and media industry. ISA aims to promote and…
Advertising Agencies Association of India (AAAI)
The Advertising Agencies Association of India (AAAI) is the official national organization for advertising agencies, established in 1945 to advocate for their interests. The AAAI emphasizes the importance of professionalism…
Levels of Communication
Communication can be classified into several types depending on the social groups involved and the technical devices used to facilitate it. These levels of communication range from intrapersonal and interpersonal…
Satellite Instructional Television Experiment (SITE)
In 1967, the UNESCO expert mission along with the Government of India undertook a study on the use of satellite for National Development in India. Based on the favorable recommendation,…