The Indian Society of Advertisers (ISA) was formed in 1952 and represents the interests of organizations involved in the Indian advertising, marketing, and media industry. ISA aims to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly. Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the country.
Its membership includes almost all the large and prestigious advertisers like Asian Paints, Bata, Britannia, Cadbury, Castrol, Coca-Cola, Colgate-Palmolive, Dabur, Godfrey Phillips, Godrej, Hero Honda, Procter & Gamble, Hindustan Unilever, ITC, Mahindra, Marico, HCL, Reliance ADAG, UB Group, MRF, Nestle, Nirma, Pepsi, P&G, Raymond, Reckitt, SmithKline Beecham, Tata Tea, Tata Motors, Titan and WIPRO, to name just a few. Among large Public Sector Enterprises that are members are companies like Air-India, Bharat Petroleum, Indian Oil, and LIC.
Indian Society of Advertisers (ISA) Official Website: https://www.isanet.org.in/
Objectives of Indian Society of Advertisers (ISA)
- To promote, maintain and uphold ethical and economic discipline in advertising.
- To represent, protect, inform, and guide advertisers in all matters related to advertising.
- To help formulate and promote laws, codes, and standards of advertising practice.
- To monitor, measure and moderate the media in terms of cost, competition, and viewership/readership/listenership.
- To encourage and support the development of new media to propagate the fundamental right to freedom of information.
While the measurement of media audiences, reporting of media costs, and assessment of media cost-effectiveness is critical, it is also important that we collectively ensure that the media at large follows practices that allow honest and unrestricted competition between media suppliers and allows meaningful comparisons of cost transparently.
To learn more about other advertising regulatory bodies in India, visit our page on the Advertising Agencies Association of India (AAAI).
Indian Society of Advertisers (ISA) has played a determining role in this area and continues to do so:
- ISA was instrumental in stopping the practice of a single advertiser booking the entire space in any one media vehicle.
- ISA has encouraged and enabled a “single currency” in the measurement of TV audiences and Press readerships to allow comparisons of cost efficiency between vehicles within a medium with a common yardstick.
